Article Marketing Tips For Product Sellers
August 18, 2007 by Michelle Waters
Sounds too good to be true, right? But it’s not. With a smart strategy to avoid duplicate content penalties and giving your competition an edge over you, you can run a successful article marketing campaign.
Follow the tips before for the best results:
- Write TWO versions of your article. The first and longest version should contain the meat of your topic. Perhaps you’re writing about the benefits of mothers carrying their babies in a sling for the first six months of the baby’s life. When you’re done, you have 20 benefits and an attention catching headline.
- Now it’s time to do some keyword research. Figure out what keywords people use when looking for baby wearing information. Take a look at each of your benefits and find the most popular keywords used to search for information on those topics. For example, if one of your benefits is that being close to mom all the time can help a baby sleep better, research keyword phrases related to baby and sleep.
- Add those keywords to the appropriate sections of the article, making sure that you don’t compromise the style and flow of your writing. Human readers should not notice that you’ve added keyword phrases to the article. Add the general baby wearing benefits keyword phrase to the headline of your article.
- You should now go ahead and add this article to your website.
- Time for the fun part: Write a second version of the article. It should be different from the original version and should contain fewer benefits. For example, you might write it solely for parents of babies who don’t sleep. Include on the the sleep-related benefits. And then write a resource box that links the article back to the main article on your site for more baby wearing benefits.
- Research the keyword phrases related to the topic you have chosen. Do not use the phrase that you used in your original article.
- Once you have added the phrases to your new article, in a natural manner, you will need to submit this article to search engine directories.
- What’s next? Well, you have 20 benefits – so you can write 20 articles, right?
This is an effective way of preventing your site from being carted off to the supplemental index, while making great use of article marketing.







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