Does Your Personality Type Suit Your Business?

Welcome to Episode #20!

Have you ever contemplated starting a product selling business but needed the extra assurance that it’s the right choice for you? Or, if you already have a business, are there some aspects of the job that you really despise?

My guest this week is Kelly McCausey from WAHM Talk Radio and Moms Talk Network and she shares how our different personality types will determine what we like about business, if we should start a business, and where our strengths and weaknesses will lie.

The four personality types Kelly discusses are sanguine, melancholy, choleric and phlegmatic. Each type has it’s own strengths and weaknesses and, with proper evaluation, can help you decide what business to start.

Please remember that you shouldn’t shelve your dreams of owning a business just because of what your personality trait reveals. Rather, you can begin more cautiously or begin a business with a partner whose personality complements yours so the balance of work can be shared and you can both enjoy what you do.

To learn even more about these personality traits that Kelly explained, help yourself to these free resources:

Finding the best work at home job for you (Mp3 file)

The Four Personality Types And Your Business (free report)

WIKI-

A type of website that allows users to add, remove or edit most of the content very quickly and easily. The ease of interaction and operation makes wiki a tool for collaborative sites and communities. The term wiki can also refer to the software that enables users to participate in a website. The name comes from the Hawaiian term “wiki-wiki” which means fast.

Essentially, a wiki is an editable website that doesn’t require users to know HTML or any other programming language. Most systems have a record of changes, so that a page can be reverted to any of its previous states. Many wikis allow completely unrestricted access so that people are able to contribute the site without registering. There is no moderation before posting, but the content is often moderated afterward.

Web 2.0-

This term refers to the “second generation” of services that are available on the World Wide Web. Web 2.0 applications include blogs, podcasts, ppc marketing, wikis, tagging and RSS syndication. Web 2.0 is a rather large category of services that share some basic themes:

• Web pages are “user friendly” and collaborative – rather than being only accessible by the webmaster

• Users can own the data on the site and modify it at their convenience

• The use of “social networking”

Source code –

The format in which a computer program or Web site is written. Online, the source code for a web page is normally in HTML, but can also be written in another computer “language.”

To find the source code of a web page, select “View” from the top of the Internet Browser. In the “View” menu, there should be an option that says “View Source” or similar language. The source code will appear in a pop-up window.

Spiders-

Another term for Crawler. Spider software is used by search engines to search the Internet for new content to display in the search results.

Spam blockers-

Also referred to a spam filter. A spam blocker program is used to detect any unsolicited or unwanted e-mail in your mail program’s inbox. This prevents spam messages from getting into your inbox. A spam blocker will filter through messages based on a certain criteria.

Spam blocker programs are normally available through an Internet Service Provider or through a third party program that is downloadable from the Internet.

Newbie

Any person who is new to the online world, or a specific forum or chat room. Some people use newbie as a derogatory term, although it does not necessarily have that meaning. At some point, everyone online was a newbie.

Mod

An abbreviation for “moderator.” A moderator is a volunteer who screens messages for a moderated mailing list, newsgroup or a forum.

A moderator’s main job is to make sure that conversation on the group flows freely, and within the site or list guidelines. They watch for inappropriate language, “flaming” and off topic messages. Depending on the site or list, moderators may have the ability to change the look and style of the main page.

Marketing Plans That Don’t Work

Try these plans at your own peril.

So, how would you describe your marketing plan?

1. Throw mud at the wall and hope something will stick…
2. Build it and they will come…
3. Try anything once…

We’ve all tried at least one of these plans at some point in our online business careers. You know from experience that, unless you’re really lucky, those plans won’t work. Of course, the last thing you want to do as a business owner is rely on luck. It’s going to run out eventually…

What’s wrong with these approaches? Why won’t they work?

1. Throw much at the wall and hope something will stick:

Unless you have thousands of dollars to spend on marketing and plenty of business to make up for it, this method will leave you with very sad results. You might get lucky, as you’re slinging the mud, and find one technique that works. But chances are, even if you do, you’ll be so busy cleaning up your mess that you won’t know success as it stares you in the eyes.So, enough of the metaphors. I have been here. One day I send out an email newsletter to my paltry mailing list, the next I place banner ads on a few sites. Then I post on a few random message boards that I think might have members of my target market.

And then I wonder why none of it worked. Why?

Because I didn’t stick with anything. Your best method of getting results from your marketing efforts are to pick proven marketing strategies and then follow through with them.

2. Build it and they will come:

You’ve build a shiny new website, filling it with great content and products that you know your target market is dying to buy. But they aren’t. You can barely get your mother to the site. What’s up?Back in the 90s, if you put a website up and told a few friends, chances are, you could get a ton of traffic with little effort. Back then, websites were a novelty. If you knew enough to build the site in the first place, you most likely had the resources to get it in front of the online public.

But that’s not true anymore. Anyone can build a website. Anyone can get their site in a search engine. But not anyone can get the top rankings they need to generate traffic and therefore make sales.

3. Try anything once:

In today’s marketing environment, you can’t try something once, and if it doesn’t have shock and awe results, toss it aside. You have to start out with an understanding that you’re going after long-term results, not short term. So, for example, if you choose article marketing, you’ve got to understand that 30,000 visitors aren’t going to show up on your virtual doorstep tomorrow, if you submit three articles to directories tonight. However, over time, if you continue to steadily write high-quality articles, add them to directories and other webmasters use them on their sites, your traffic will increase. Again, this is over time. Unless you have a large marketing budget, worthy of a Madison Avenue advertising agency, you’re not going to be able to get overnight results.

My advice? Create a plan that features a smart assortment of marketing techniques, both online and off. Maybe a do some article marketing, blogging, press release writing and a targeted postcard campaign in your area. Keep in mind that you’re going for slow and steady. It’s the turtle that wins the race…

Product Review: Audio Acrobat

Product Name: Audio Acrobat

Product Description: Audio Acrobat is a monthly audio service that allows you to create and publish audio recordings and videos. The service is available for about $20 per month.

Here are some of the things included:

• Record audio by telephone or through a computer microphone
• The service provides you with testimonial lines; your internet talk radio show or podcast will sound very professional when listeners call in to leave feedback!
• Ability to customize the player that you input onto your website or blog, allowing readers to hear your recordings; also has iTunes integration, so your listeners can automatically download your podcasts into their iTunes.

Thoughts & Criticisms: This is a great service at a very reasonable price. Having audio on your website is a fast growing trend; if you have been considering adding a source of audio to your site, this is a great service to use.

System Requirements: Connection to the internet to record and manage audios; this can also be done via phone if you are away from the internet.

Money-back guarantee: Audio Acrobat gives you a free trial; if charges incur after the trial ends, no refunds will be issued.

Rating: 10

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