Banner Ad

An online ad on a web page that links to another website or landing page. Banner ads are one of the first methods of advertising on the web. They have different costs depending on how much traffic and page views the website gets, and can cost up to $150,000 per month. Banner ads get their name because they are placed at the top or bottom of a web page, however, they can also be placed on the sides of the website content.

Prior to the dot com bust, many websites paid for themselves and earned profits from banner advertising. This stopped when advertising revenues dried up in the bust. If you’d like to hear one WAHM’s story about how she survived the dot com bust, listen to Vickie Barnes on Product Seller’s Talk Radio.

I advise owners of product selling websites to avoid littering the top, sides and bottom of their websites with banner ads. People are not going to see the ads, and they’re not going to see the products among all the other graphics either.