Smarter Pricing Strategies: Your Perceived Value
Take a look at the leaders in your industry. How many of them are earning significantly more than you are? For example, if you’re a blog post writer earning $5 per article, you might find writers you respect who are earning $30 per article. How do they do it? Simple. They have increased their perceived value. Their clients believe they are worth the extra money. You can increase your perceived value, too. Make sure you are doing top notch work If... [Read More...]
Smarter Pricing Strategies: Notify Clients Early
Remember the last time you went to the gas station expecting to pay a certain amount — and discovered the station had raised their prices 10 cents in the past day? After you got over the initial shock, you might have even been angry that the prices had skyrocketed in such a short time. Avoid making your clients feel the same way. Tell new clients up front I mentioned earlier that you should create a pricing strategy. Once you have this strategy... [Read More...]
Smarter Pricing Strategies: Restructuring Your Packages
Quadruple all your prices and tell your clients to like it or lump it! No, that’s probably not the best way to roll out your price changing scheme… But I’m sure it’s a great way to make sure you lose all your clients! We’ll talk more later this week about how to share your new pricing strategy with your clients. But for today, let’s talk about how you’re going to create that new strategy. Basic price increase... [Read More...]
Smarter Pricing Strategies: Hidden Versus Obvious Costs
I’ve been in business since 2002 and one of the most common complaints I’ve heard from my online business clients is that they aren’t earning enough money. In most cases, the business owner had plenty of clients — and typically more work than she could hope to complete while managing a family as well. The problem? When my clients would figure out how much money they were making per hour, the resulting number would often be... [Read More...]
Smarter Pricing Strategies: Evaluting Your Present Structure
We left off yesterday with a list of steps you must take in order to develop an effective pricing strategy for your small business. Today, we’re going to take a look at the first step: Evaluating your current pricing structure. Some people start their price re-evaluation efforts by looking at the competition and then trying to match or beat their prices. I suggest though that you’re ignoring the biggest problem you have when you employ... [Read More...]
Smarter Pricing Strategies: Raising Your Prices
I know. We’re still struggling with a depressed economy, high unemployment and increasing prices for necessities. It doesn’t seem like a really good time to talk about how to raise the prices we charge our clients, many of whom are struggling just like we are. That said, it’s a fact of life that in order to survive, small business owners must often raise, their prices. How The Big Guys Raise Their Prices Corporations simply raise... [Read More...]
I Can’t Pass Up This Opportunity!
If you’ve been in business for very long, you’ve probably received one of those opportunities that you can’t resist. But maybe you should… I’m not talking about offers to send money to Nigeria and get millions back. Ha! I’m not talking about the latest, greatest software that’s going to allow you to sit on a beach while your business runs itself. As if! And I’m not talking about some super-secret program... [Read More...]
How To Move Customers Into Action
There’s a general cycle to internet business, a series of phases. The first phase is generally to drive traffic, increase awareness and build your subscriber or opt-in list. The second phase is to motivate subscribers to become customers. This is generally accomplished by offering entry level products like low cost reports and ebooks. However, once you have customers, how do you continue to increase sales and motivate purchases? What’s the next... [Read More...]
How to Build a Freelance Website
As a freelancer in today’s world a website is an absolute essential. Even if you don’t work primarily online, your offline clients will likely search for you and your services online. If you don’t have a web presence you’re missing out on clients and freelance work. Here’s how to build a freelance website: #1 Choose a website format that fits your personality and your market. There are many options. You can create a single page website that... [Read More...]
How to Keep your Office Cool in the Summer for Less
Staying cool in the summer without spending hundreds on air conditioning can be a real challenge. And if there’s one place where you want to be able to work comfortably, it’s your office. Trust me. you’re not going to get anything done if it’s 90 degrees in your office and sweat is pouring down your back. With a little creativity and planning you can keep your office cool in the summer for less. #1 Work naked. Just kidding! Though,... [Read More...]