Customers Really Can Be Wrong, Part 2

After yesterday’s post, I thought it would be a good idea to clarify my position on customer service.

As I’ve said before, customer service is a partnership. The customer and the business have responsibilities, kind of like in a marriage.

The businesses’ responsibilities include:

  • Providing the advertised product or service
  • Working with the customer to give them what they ask for
  • Being respectful and considerate
  • Being honest

This reminds me of a customer service experience when I was in high school, working at McDonald’s. A man walked in and very sheepishly said that his wife, who was waiting in the car, wanted a bread and butter sandwich. Was there any way we could provide one?

My co-worker, who took his order, said, “Sure!” She found two hamburger buns, buttered them and toasted them slightly. Then wrapped this sandwich and sold it to the man. I don’t know how much she charged, but that’s not really the point. She found a way to provide him with what he needed.

This brings me to the customers responsibilities, which include:

  • Asking for exactly what you want
  • Working with the company to figure out what you want
  • Being respectful and considerate
  • Being honest

Now, if the man at McDonald’s had come into the store, rudely demanded a bread and butter sandwich, complained that it was made on a hamburger bun and not a slice of white bread and then expected to receive it for free — I’d say he was wrong and should be sent packing.

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