Do You Market To Your Local Community?
June 12, 2008 by Michelle Waters
Welcome to Episode #37!
Marketing and selling your products online may seem easy because you can do so from the comfort of your own home but if you miss out on marketing your business to your local community, then YOU are the one missing out on sales!
My guest this week is Heidi Richards, President & CEO of Redhead Marketing Inc, owner of Eden Florist & Gift Baskets, and author of 8 books. These are just a few of Heidi’s credits from her 30 years of being a small business owner! Heidi has accumulated first hand knowledge of how to market a small business to the community and joins us to give some tips of how to tap into your offline market.
Among Heidi’s many tips are: how to attract new customers; how to meet your local journalists and get free publicity; and creative ways to meet your offline target market.
Also…Mark Your Calendars! The first Product Sellers Seminar will be on September 17, 18 & 19 at a computer near you. This is a completely online event where you can hear guest speakers, network with guests and attendees, and have a chance to win prizes. All you need is a computer, a microphone, and internet connection! Sign up here for email reminders and notices of scheduled events.
[...] After that, I was on Michelle Waters Product Sellers Radio show talking about promoting products. You can listen to the interview here: http://www.michellewatersonline.com/do-you-market-to-your-local-community. [...]
I have listened to this interview three times.. so far. Heidi’s advice has sparked me to look at my local community in a different light. I have several ideas on how to market my business to local moms that I just hadn’t thought of before.
Thanks Heidi! and thank you again, Michelle.