Does Your Website Ambiance Affect Your Sales?
April 3, 2008 by Michelle Waters
Welcome to Episode #27!
Now that you have your product, your website, and even prospective buyers visiting your site, you need to convince them that yours is the product they want. How will you motivate them to make that purchase?
This week Michelle and Stephanie discuss how to create a personal feeling on your website that will entice customers to buy your product. This is often a difficult challenge because your customers do not have the option of seeing and handling your products. The look of your website and the product descriptions need to do all the sales work.
If hiring a copywriter is not in your budget, Michelle recommends the Product Descriptions Pack. The other useful products Michelle mentioned on the show are Presenting Your Products and SEO PowerUp .
We’d love to hear some of your tried and true tips for motivating customers. Do you think it’s easier or more difficult to make sales online? Feel free to leave a comment below!
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