Email Marketing Campaigns

May 30, 2007 by Michelle Waters 

This is a form of direct marketing that uses electronic mail to communicate commercial and fundraising messages. These focus on gathering email addresses of web visitors. These addresses are added to a potential customer mailing list, and the list receives updates on the site, free ecourses, and special offers. Autoresponders are an essential part of email marketing campaigns.

I recommend Aweber as the autoresponder of choice for physical product sellers.

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