Greeting Cards, Postcards And Marketing?
November 14, 2007 by Michelle Waters
Those of you who know me and have worked with me, may be wondering why I’m recommending greeting cards and postcards to my online product selling clients. You’re probably wondering why an online business would want to spend extra money sending cards to people when they have a perfectly good website.
well, here are some reasons:
- Businesses tend to lose 10-17% of their customers every year.
- 62% of your customers aren’t taking advantage of all of your products.
- You lose 10% of your influence for every month that you don’t have contact with your customer.
- A 5% increase in customer loyalty could add 20-80% to your bottom line.
- Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.
- 79% of all trade show leads aren’t followed up. Ouch!
- 66% of your business within the next year will come from your sphere of influence — the people who know, like and trust you.
- Only 3% of the mail we receive is personal
If you’d like to improve your odds for success, request a free gift account and let me show you how to reach out and keep in touch with your customers.







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