How to Find Your Target Market

Welcome to Episode #18!

This week Michelle continues her “Starting Your Online Product Selling Business” series with co-host Stephanie Fish from Buckeye VA. Knowing your target market and where to find those customers is often the difference between success and failure as a product seller.

Michelle recommends choosing a target market (or niche) BEFORE you choose your product, although that advice is the opposite of what some internet marketing circles preach. Rather than just choosing a high-end target market with the hopes of making oodles of money, choose a niche that you have a true interest in serving.

If you have a genuine interest in your target market or past experience with a particular product, your knowledge and willingness to help these customers will become apparent and you will become a trusted figure in your niche, thus increasing your sales. If you just want to make money and don’t care about the customers in your market, that will also become apparent to the customers and you will fight an upwards battle to get sales.

Michelle also reviews some basic market research tips and discusses three ways in which you can find information about your chosen market. Setting up your business with these easy steps will help you become a success!