How To Increase Web Site Traffic With Onsite SEO

September 8, 2008 by Michelle Waters 

Figuring out what good search engine optimization is — and what it is not — can take months, if not years. As a busy home business owner, you don’t have time to hunt through 10 SEO forums and blogs, and wade through bad information to find the truth.

So, I’ve put together a list of steps that you need to complete in order to optimize your website for the search engines.

Before you start, you need to understand that SEO is an ongoing process that starts with making sure your web pages are relevant to the search terms (keyword phrases) your potential customers enter into search engines to find your product or service.

To start, just follow this list:

  1. Do your keyword research. Make a long list of all keywords associated with your product/industry.
  2. Choose one, most relevant, keyword phrase for each page on your site.
  3. Integrate the most relevant keyword phrase for that page into the title tag.
  4. Include your keyword phrase in the meta description tag of your page, with a call to action.
  5. Add your keyword phrase to your heading tags on your page.
  6. Add your phrase to the image alt and link title tags.
  7. Make sure you use close variations of your keyword phrase on the page in some elements, to avoid excessive repetition.
  8. Add your keyword phrase or variation once or twice to the content (paragraphs of text) on your page.
  9. Review your page to make sure the content reads
    properly for your human visitors. You don’t want to run them off with
    overly optimized content and headings.
  10. Repeat these procedures on every page of your site.

Some of these steps may not make sense or may be confusing. Other
steps, such as submitting your site to search engines or adding keyword
phrases to your meta keywords tag, have been purposefully left off this
list. To learn why — and more importantly, to learn, step-by-step
exactly what you need to do, in what order and with visual aides, join
SEO Power Up.

SEO Power Up includes all the information you need to optimize your web pages — and beginning to advanced tips and instructions for offsite SEO and ongoing optimization. Read more about this membership at SEOPowerUp.com.

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