How Well Do You Know Your Target Market?
August 7, 2008 by Michelle Waters
Welcome to Episode #45!
We all know how important it is to know your niche (or target market) but just HOW WELL do you know what they need? Are you a part of your own target market, with your finger on the pulse of their every want and ready to solve their problems?
My guest this week is Kristina Hughes, owner of HoldOnLog.com, which is a company that provides organizational planners, logbooks, and software for the budding performer.
As an actress and former beauty pagent contestant, Kristina knows first hand what an actor needs to be organized and she contributes being an active part of her niche to her company’s success over the last eight years.
Listen in as Kristina describes how she started her business in her apartment and now, eight years later, is shipping products all over the world. Kristina also encourages product sellers to embrace new technology and test it all out in an effort to get your name into the world. She also shares her Top 3 Tips for Success and what her biggest challenge has been.
Don’t forget about Product Sellers Seminar on September 17-19th! It’s right around the corner but it’s not too late to get registered. Once you are registered, you will get updated information about guest speakers and events.
Have a question, comment, or want to share your business story? Simply leave a comment below!
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