Link

This is reference to another document, resource or web page. Links are “clickable,” meaning that placing your cursor over the link and clicking will take you directly to the information that you are looking for. Links are a short form the official term “hyperlink.”
Links can also be used as a form of “internet” currency.

Google ranks websites based on the number of related links that they have to and from their website. Many online businesses seek links to add to their websites so they can increase their ranking on Google and other search engines.