Mythbuster Monday: Don’t Use Too Much Content On Your Website

March 31, 2008 by Michelle Waters 

After scrapping my jaw off the floor upon reading the aforementioned myth, I knew this bad advice needed to be addressed.

Text content is search engine food. If you are wanting to promote your site through search engines (and if you are online, you should, as search engine promotion is the cheapest and most effective marketing method online) you need to feed them. And the only way to do this is to provide lots of quality content.

Now, please note that word I slipped in there: quality.

Using software to spin 300 versions of one article and pasting the unreadable copies into your website will do more harm than good.

Writing about your baby’s daily diaper changes won’t help much either — unless you’re using your wonderful cloth diapers that you sell on your site.

Writing high quality content that the search engines will index and that other people on the internet will link to is a necessary part of marketing your business online.

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