Need Leads? You Should Hold A Webinar

Seminars are a proven lead generation technique. With the Internet, seminars are less costly to organize and people can attend right from their home or office.

What Is A Webinar?

Webinars (also called web seminars) are conference calls delivered primarily through the Internet using a web conferencing service. Participants log in to the seminar through a web page or software provided by the host. When participants successfully join the call, they can hear the speakers, converse with them and others in the room through a microphone attached to their computers, view slides, web pages, video of the speakers and even a virtual white board.

Webinars Work

Studies have shown that webinars can create more leads than traditional methods* and prospects prefer these events because there is less pressure than a traditional in person meeting.

Webinars on the other hand, are often arranged for a large group of people and prospects can attend anonymously if they wish. They can enter and leave the seminar whenever they choose, gather information, learn, digest and decide on their own time.

What Kind of Webinars Can You Hold?

There are many ways. If you want to spread the work load, hold one with multiple speakers. You also benefit from the power of group promotion.

For more targetted events, you could do different angles for different dates or different market. For example, if you sell candles, you could do “Don’t settle for musk during spring cleaning, Bring spring into your home” webinar or, if you sell time management software, you could do “Time management for Realtors”, “Time management for students”, “Time management for busy moms” webinar and so on.

List Building

This is the reason you’re holding a seminar right? Get the contact. Set up a page to collect names and contact, at the very least an email address so you can follow up with them again.

Maximize Your Efforts

Record your webinar. Many web conferencing software used for webinars have recording and takes little to no extra effort to do. For example, MeetingOnNow’s webinar software comes included with a record button and it saves your recording into the popular MP3 format. You can use the recording as bonuses, give aways or packaged with other material to create a new product.

*Source: Unearthing the True Value of Web Seminars and On-Line Events, Wainhouse Research - Andy Nilssen, Andrew Davis:

http://www.webconferencingworks.com/white-papers.html

About the author:

Lynette Chandler helps entreprenuers leverage web conferencing technology for their marketing. You can visit Lynette at her blog.

[tags]web seminar, webinar, Lynette Chandler, web conferencing, internet marketing[/tags]