SEO-

An anagram for Search Engine Optimization. SEO is the process of using targeted keywords in the content, tags and meta-tags of a website in order to gain traffic through search engines. SEO techniques also include testing the search engine results to make sure that the site is well placed in the keyword results.

For example, if you run a website that sells dog bones, you can use SEO to increase your chances of appearing under the keywords “dog bones.” You can add the word dog bones to your website content, and in the tags and meta tags of each page of your website. The better the SEO, the higher your web page will appear in the search engine results for that keyword.

SEO is a constantly evolving portion of the Internet. The process is a combination of art and science, and there are firms that are now dedicated to providing specialized SEO services.