An online ad on a web page that links to another website or landing page. Banner ads are one of the first methods of advertising on the web. They have different costs depending on how much traffic and page views the website gets, and can cost up to $150,000 per month. Banner ads get their name because they are placed at the top or bottom of a web page, however, they can also be placed on the sides of the website content.

Prior to the dot com bust, many websites paid for themselves and earned profits from banner advertising. This stopped when advertising revenues dried up in the bust. If you’d like to hear one WAHM’s story about how she survived the dot com bust, listen to Vickie Barnes on Product Seller’s Talk Radio.

I advise owners of product selling websites to avoid littering the top, sides and bottom of their websites with banner ads. People are not going to see the ads, and they’re not going to see the products among all the other graphics either.

Popularity: 19% [?]

Google’s advertising product and main source of revenue. Adwords offers pay-per-click advertising for text and banner ads. When advertisers use Adwords to promote their product or service, their ads appear on any related website that is using Adsense.

Adwords advertisements are short, and consist of a title and two content lines. Advertisers pick keywords that relate to that their ad, and then bid on these keywords. They pay each time someone clicks on their ad. The advertisement will take the clicker to the merchant’s website.

Keywords cost more when they are more popular. If a lot of people are bidding on the word “internet marketing” the cost per click will be much higher. Depending on the keyword, a click may cost anywhere from $0.10 to several dollars.

Mastering the use of Google Adwords and effective pay-per-click campaign management is one of the keys to success in online business.

Popularity: 21% [?]

Google runs this ad serving programs that allows website owners to gain revenue by displaying ads on their websites. Google provides text, image and video advertisements that appear on participating websites. These ads appear based on the keywords and content present on the website.

Adsense has become one of the most popular methods to gain revenue from a website through advertising space. Adsense ads are less intrusive than traditional ads. Since the ads are picked based on the content of the website, the ads are also more relevant than traditional banners.

Web masters are paid when an Internet user clicks on an ad on their web page. Depending on the ad, the revenue may be a few cents up to a dollar per click. The ads used in Adsense are gathered from participants in Google’s Adwords advertising program.

Since web masters are paid regardless of whether anything is purchased at the advertiser’s site, it may be tempting for the web master to click on all of the ads on his or her site. However, Google watches for this type of activity, which is called “click fraud.” If a web page is showing signs of click fraud, a web master may lose their access to Google Adsense permanently.

Web masters can discreetly encourage clicks on their website by using three main techniques:

• They can use a wide range of traffic generating techniques to get more visits to their website.
• They can add valuable content to their site, to attract Adsense ads that pay higher per click.
• They use copy on their website to encourage visitors to click on the ads. Some of the most common phrases are “Sponsored Links” and “Advertisements.” It is against Google Adsense policy to post statements like “Please click on my Adsense links.”

Popularity: 25% [?]

Do you feel like you’re spending more and more money on advertising, without getting the results you expect?

SEO expert Roy Montero, WahmTalkRadio host Kelly McCausey, life coach Aurelia Williams and I chatted about advertising tips we’ve learned during our internet marketing journeys.

We answer questions including:

• Do banner ads work?
• What are my options other than advertising?
• How do I advertise without throwing money away?

Listen to the recording of our live chat at Wahm Talk Radio.

Popularity: 15% [?]