How to Profit from Your Mailing List

As you may know, the size of your mailing list can reflect the size of your profits. Your “mailing list” is the group of people that have signed up to receive your mailings, which can be a newsletter, e-course, or any other email.

You can set up a mailing list through an autoresponder service, such as Aweber. Once you register for the service, you can set up a mailing list and preload various emails that will be sent to the people that sign up to receive them. Your autoresponder service will give you a bit of HTML that you can add to your website or blog. When people click the link, they will be added to your list. As soon as they are added, they will start to receive your mailings.

To maximize your profits, you will want to have several different lists, and you will want to stay in touch with the people on your lists regularly. For instance, you may have a general newsletter list for your website, as well as lists set up for the specific sections of your website.

If your website focuses on children’s products, you may have a section devoted to toddler-sized clothes, a separate section devoted to early elementary age children’s clothing, and another section devoted to tween clothing. Set up a mailing list for each separate section. You don’t need to have a separate newsletter for each age bracket; however, having these separate mailing lists will allow you to send news and advertisements that each list would be interested in.

For example, if you are a retailer for various products relating to children, you can send an email with some information about toddlers directly to your toddler list. Include your link for a product that they may be interested in. You may notice that your conversions go up, as you are no longer sending parents of older children links to products focused on toddlers. You will be able to send each specific group links to products that they will find most helpful.

The time frame that you use to stay in contact with each list may vary. If someone signs up for your general newsletter list, they may expect to receive a newsletter each week or month. However, if someone only signs up to receive updates for a specific section on your website, they may get irritated if you send them an email every single day.

Use your best judgment when setting up your emails. You will want to stay in contact with them regularly enough so that they do not forget you, but you don’t want them to feel harassed, either.

If you are sending your mailing list regular updates about your site, and including helpful information, you will see that your profits will increase.

Why You Need A Mailing List

A mailing list is a list of people who signed up to receive your mailings, such as newsletters, ecourses, ebooks, and other emails. There are many benefits to having a huge mailing list. Here are a few reasons why you will want to start building one today.

There is an old saying that says, “The money is in the follow up”, and that holds true for your list. Your mailing list provides you a way of staying in touch with people who have visited your website. Maybe they didn’t buy anything the first time they visited your site. However, if you stay in touch with them on a regular basis, they may turn into a loyal customer.

There are several types of mailing list formats to choose from. You may want to include each kind on your website.

You can offer a general newsletter that people can subscribe to. This is a great way to keep people informed on the updates you have made to your site. You can include excerpts from any articles you recently added with links to the full text. If you offer podcasts, you can include information about upcoming information you will be featuring, etc.

You can also choose to have a tips list or ecourse. People love numbers and are eager to sign up for a tips list, such as “15 ways to get organized today” or “50 ways to work from home”, etc. These tips can be small emails that are delivered daily to your mailing list. An ecourse is a great way to promote your information products. You can include a tiny bit of information and deliver a daily or weekly lesson to your mailing list.

The best way to manage a mailing list is through an autoresponder service. When you sign up for such a service, you can create a list and load email messages into it. When someone signs up for your list, they will automatically start to receive the messages you have already written. Each person will receive message 1, and the autoresponder will continue to send the messages in the order you selected.

While the main purpose of having a mailing list is to promote products, your visitors will be eager to sign up for them if you provide helpful information. With your mailing lists, you will want to include a “p.s” after the body of the message. These will grab your readers’ attention. You can use this space to include your affiliate links for other products you are promoting. Your mailing list will allow you to cross promote your products and services and turn “fence sitters” into customers.

Autoresponders

Autoresponders are automatic e-mail response programs. They have become one of the most essential tools for Internet marketers, affiliate marketers and other who do a large amount of business on the web.

The autoresponder program will send pre-entered e-mail messages instantly to people who request information from a website, newsletter or online merchant. One of the most common uses for autoresponders is to create a learning course to inform and educate potential customers about the benefits of a business or product.

Autoresponders also allow Internet business people to effortlessly follow up with their clients from time to time.

I recommend the following autoresponders:

• Aweber (my personal choice)
• Email Aces