5 Common Mistakes People Make When Photographing Their Products
January 26, 2007 by Michelle Waters · Leave a Comment
We’ve all seen these mistakes on other people’s websites — and sometimes on our own:
- Using flash pointed directly at items. Flash tends to create harsh shadows behind the object (Known as flash monsters!) and washed out colors. Flash should be bounced off the ceiling, if used at all.
- Photographing products spread out on a dirty-looking carpet or patterned bedspread. Your images look like you didn’t put much thought into them — and your customers will see that. Make sure your backgrounds don’t distract from your products.
- Ill-fitting clothing or baby slings don’t showcase your product in a good light. Make sure your product fits the model, or that the model fits the product.
- Photographing products worn or held by someone who looks like she is in a bad mood. I still remember a website in which a woman modeled the T-shirts she had designed. In every photograph, she had the exact same scowl on her fact. Come on — Smile!
- Leaving a jagged edge when cutting the background out of a product image. Cutting an unpleasant background out of an image is a great idea. But leaving that jagged edge (even if you try to cover it up with a shadow), makes the image look very unprofessional. Potential customers will be turned away by unprofessional photos that make it look like you don’t care enough about your business to get a professional editing job done on your product displays.
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