Double Opt-in

A technique used in opt-in or permission based marketing. It ensures that a potential customer actually wants to receive the marketing materials and is a way to prevent unwanted spam. The basic process is as follows:

• A potential customer requests information from a website and is asked to confirm that they want the information to come to their e-mail address.
• The potential customer then receives a confirmation e-mail in their inbox. This e-mail requires them to click on a verification link to receive further information.
• Once the potential customer receives verification, they will receive the future messages from the mailing list, e-course or autoresponder series.

Services such as Aweber provide double opt-in mailing list capabilities.

Twelve Days Of Christmas: Make Your Newsletter A Breeze

Do you have trouble publishing your newsletter on a regular basis? Maybe you have it scheduled to go out once a month. But by the time you have a chance to research three or four articles, plug them into our template and send them out to your mailing list, the deadline is past.

So what’s the point? I have a client who has a fairly large mailing list. But because of the chores involved in publishing the newsletter (a full-time job in its own right!), she doesn’t publish on a regular basis.

But you don’t have to waste your time (or your list!) with a hard to publish newsletter that you hate putting together — and your clients may or may not read.

Give yourself a gift this Christmas: Freedom from newsletters that stink! Just order my friend Alice Seba’s Email Marketing Sweetie guide.

Alice will teach you how to write short, sweet newsletter issues that will make your job MUCH easier while establishing your credibility — and encouraging your subscribers to buy from you.

What more could you want?