Adwords Says: No More Automatic Redirects

If you’re running Adwords campaigns, you may have noticed the message at the top of your entry pages that says:

Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.

You can read more about what this means at Perry Marshall’s site. Perry is the co-author of “The Definitive Guide To Google Adwords.” If you want to know anything about Adwords, Perry is the go-to man.

Adwords

Google’s advertising product and main source of revenue. Adwords offers pay-per-click advertising for text and banner ads. When advertisers use Adwords to promote their product or service, their ads appear on any related website that is using Adsense.

Adwords advertisements are short, and consist of a title and two content lines. Advertisers pick keywords that relate to that their ad, and then bid on these keywords. They pay each time someone clicks on their ad. The advertisement will take the clicker to the merchant’s website.

Keywords cost more when they are more popular. If a lot of people are bidding on the word “internet marketing” the cost per click will be much higher. Depending on the keyword, a click may cost anywhere from $0.10 to several dollars.

Mastering the use of Google Adwords and effective pay-per-click campaign management is one of the keys to success in online business.