Deciding What Product You Want To Sell

Welcome to Episode #3!

Are you wanting to sell physical products online from your home — but you have no idea what to sell? Today’s show covers the steps you should take to decide what product or products you want to sell, based on your target market and your passions.

So, set aside 20 minutes or so listen to our podcast. If you have any thoughts you’d like to share, you’re welcome to post comments on our website.

Thank you!

–Michelle Waters, The Physical Product Seller’s Coach
Learn how to write sales generating product descriptions

How To Add Audio To Your Site

Adding audio to your site will make your site more personable to your visitors. It is an interactive experience that will allow your visitors to see you as a real person. This can build trust; once trust is established your visitors are more likely to become customers.

Subscribing to Audio Acrobat is a very easy way to add audio to your site. For about $20 per month, you can create audios and videos, and allow your visitors to listen to them live over the internet or download them to listen to at their convenience.

Audio Acrobat will provide you with a special number that you can dial with your phone. You can create a recording of just yourself, or you can record a phone call if you are interviewing someone. Another option is to hook a microphone up to your computer and speak directly into it.

When you are finished with your recording, the service will generate a piece of HTML code that you can publish to your site. This will allow your visitors to listen to the audio or download the Mp3.

If you want to increase the traffic that comes to your site, you may want to try your hand at podcasting. Podcasting is a new phenomenon, and is somewhat similar to blogging. Rather than reading a blog, your listeners will listen to your voice via your podcast.

Your listeners do not need to have an iPod; podcasts can be downloaded to any Mp3 player, and your listeners can listen online, too.

You can set up an RSS feed, so your listeners will always have access to your latest podcast. Audio Acrobat even includes iTunes integration, allowing your listeners to automatically download your podcasts into their iTunes.

You can allow your visitors to listen to your audios for free or you may charge for them. If you are allowing people to listen to them for free, you may want to monetize them by having paid sponsors. This acts in much the same way your local radio stations present commercials. You can simply announce that the podcast is being sponsored by and read the ad that you and the sponsor agree upon.

Having Trouble Selling Your Products Online?

A couple of weeks ago, one of my long-time clients closed her business. She’d been with me since since 2005.

Her reason for closing? She wasn’t selling enough to justify keeping the site open.

This is not an uncommon story. For many years, I resigned myself to the fact that often small businesses are just not meant to be. The statistics even supported this view: As many as 1/3 of business startups fail within the first 2 years.

My experience has been that there may be an even greater number in the Work At Home Mom world.

I really felt bad about this, though. Setting up a Shop Kit Plus website for a new WAHM and then turning her loose in the world was not my intention.

So, I’ve started offering coaching and web design services. I’ll help you build a site that sells using the Shop Kit Plus — and teach you how to reach your customers and encourage them to purchase from you. In return, I just ask for you to implement the marketing methods I recommend, and evaluate your progress on a regular basis.

Sounds like fun, right?

Those people who I have been able to work closely with have succeeded. It’s excited. I want to pass that success on to you.

For a short time, and for a handful of people, I am offering a very special deal. I’m limiting this offering so that I can devote my energy and creativity to you and just a handful of other people.

Head over to Michelle Waters Online and start growing your business today!

Product Sellers And Organization

Mom Mastermind’s Organizing Minds ebook made me think: What kind of organizational issues do product sellers face, that others don’t?

You have many of the same issues, such as how to store business papers, organizing your bookmarks, keeping track of ideas…

But unlike informational or service based businesses, you often have lots of products and supplies sitting around that need to be organized before it’s used or sold.

So, I figured the smart thing to do would be to ask you, the people in the trenches, so are having the issues — or even the solutions.

If you’ve got questions, or just want to comment, please let us know:
What is your single most important question about organizing your product inventory?

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