JV (Joint Venture)

Although joint venture is not exclusively an Internet term, the concept is an important part of any Internet marketing program. At its most basic level, a joint venture is a business move that is made by two or more entities to the mutual advantage of each. In the Internet world, this process can take one of many forms.

-Person A can offer Person B’s product on Person A’s mailing list. This is done when Person B has a great product, but few means of distribution. Person A will normally receive a percentage of the profit from sales made on the mailing list.

-Person A and Person B collaborate to create a brand new product or service. Both parties will promote the product on their mailing lists. This normally happens with information products, and can include 3 or more collaborators.

-Person A can interview Person B for an article, short report or audio program. Person B will get promotion for their current product, and Person A gets exclusive information that they can use to sell Person B’s product as an affiliate.

Joint Ventures are a driving force in the Internet marketing world, and savvy marketers find ways to make JV deals part of their long-term success strategies.