More powerful and profitable than any advertising you can buy at any price.

Learn how to quickly attract radio, TV, newspaper, magazine and Internet publicity that creates more traffic, more prospects, more sales and more profits in less time at little or no cost…

Admit it. You thought it was going to be simple. Just get a list of newspaper contacts, write a few words about your product or service, click send then sit back and wait for all the reporters clamoring to interview you.

But it didn’t happen.

Why? Because you were told by some so-called guru that it was that easy.

But it can be easy, and I want to share with you a great new resource that will help you get the free publicity you want, without paying a fortune.

It’s called Penny Pinching Publicity and it’s from Shannon Cherry, someone I really trust who is truly a public relations professional. What I like about Shannon is that she tells it like it is (It must be something from her old reporter days as a TV news anchor)… and she gives practical publicity advice that you can easily do yourself.

This is not an audio program or manual that all too often leaves you with more questions than answers. Penny Pinching Publicity is limited to members-only, allowing you learn tactics and skills to get you and your business noticed by journalists in your own backyard - and across the country. Designed for anyone who wants to manage their publicity and reputation without paying the cost of a public relations firm, Penny Pinching Publicity is a one-stop shop.

Subscribe by going to Penny Pinching Publicity now!

By subscribing to the Penny Pinching Publicity, you’ll get:

• “Penny Pinching Publicity”, the monthly newsletter chock full of publicity articles, media contacts, resources and expert advice that will help you craft your own PR to get noticed by the media. Think of it as an extended version of her popular free eZine, Be Heard! With more PR & free publicity tips, more media contacts, and special features only seen in this publication.

This alone is worth the low subscription price, but there’s even more with your membership:

• A members-only online forum where there’s addition information on publicity topics. It’s also a place to ask questions and have me- and other members - help you.
• A special section in the forum where Shannon will post the “Hot Lead of the Week” - where you’ll be put in touch with a reporter who is looking for an expert like you for a story that he or she is working on. You’ll get their names and email addresses and their story angles so you can contact them directly. We’re talking big name publications and media outlets like The Wall Street Journal, CNN, and Newsweek, as well as Parents and Ladies Home Journal.
• Fill-in-the-blank press releases for you to customize and send out. Each month, you’ll get an easy-to-use, press release ready for you to use to get more publicity. But more than that, included is a simple checklist for you to use to get it to the right reporter, each and every time.
• The latest comings and goings of reporters, exclusive insider media information and much more!

Subscribe by going to Penny Pinching Publicity now!

You would spend literally thousands of dollars compiling this information into a usable format yourself and that’s BEFORE even having a chance to use any of it to get free publicity. And do you know how much publicists cost? You can easily pay a $5,000.00 per month retainer and you will most likely be their lowest price client and get the least amount of attention.

But today Shannon’s offering her exclusive tips and techniques to get media coverage for only one penny the first month, then $19.95 every month thereafter. Imagine getting access to thousands of dollars worth of f^ree publicity ideas and media lists for only one cent!

Subscribe today at Penny Pinching Publicity now!

Needless to say, this information is jam packed with the jealously guarded secrets to get you free publicity. Truth is, you’ll never find this in-depth information in any book or manual. But even with that said, just to sweeten the pot a bit you’ll also get three special bonuses to reward you for taking action immediately.

Bonus #1: A media list of the top 100 business publications in the country, with contact details (a $100 value)

Bonus #2: A media list of the top 250 daily newspapers by circulation (a $300 value)

Bonus #3: Master the Media audio presentation, which shares the techniques to get your own PR campaign started (a $37 value)

If you’re not making the most of PR, you’re losing sales. Penny Pinching Publicity puts all the resources of a PR agency at your fingertips, and gives you all the tools you need to get free and credible exposure for your products, services, or company… fast!

Get it all now by signing up today at Penny Pinching Publicity. For the cost of few lattes, each month you’ll get all the information and ideas to help you to:

• get more prospects because they’ll recognize you as an expert in the media, giving you more customers without more costs
• gain instant credibility and celebrity by appearing in newspapers, magazines and on the radio and TV
• grab an advantage over your competition by becoming a media darling

Subscribe today at Penny Pinching Publicity!

Popularity: 25% [?]

When it comes to your business, befriending the media can have a huge impact on your growth. The term “media” is quite large, and it covers the various types of communication that reach or influence people. This can take the form of:

• internet
• radio
• television
• newspapers
• magazines
• podcasts
• …and more

The following are some tips on how to befriend the media, and how this can help your business.

You will want to start building relationships with people that are associated with various types of media. You can use a program such as Excel or Access to organize a list of website owners, bloggers, podcasters, writers, local news anchors, local radio deejays, etc. Collect all the relevant information you will need to communicate with them, such as their names, titles, email addresses, the types of stories that they usually cover, etc.

When you send a press release, be clear, concise and to the point. Keep your press release to a maximum of two pages. Make sure you include your contact information, as well as information on how your product or service will help your target market.

Create a publicity campaign for your business. Don’t just send out one press release and wait for people to come to you. Instead, send out a press release to several media outlets once per week. The more media outlets that know about your business, the higher your chances are for receiving publicity.

You may follow-up with the people you have submitted press releases to, but don’t harass them or contact them too soon. They are busy and receive press releases on a daily basis. Give them a chance to look at yours and decide if it is something their viewers, listeners, or readers would be interested in.

When someone from the media calls you, be upbeat, enthusiastic, and honest. Have your information ready because they don’t want to wait for you to call them back with your answers.

Instead of just trying to “plug” your business, establish yourself as an expert in your field. When the media needs someone to comment on a news item that relates to your type of business, they may call on you. Your business may not be the focus of the interview, but your information will be displayed for the public to see, hear, or read.

In exchange for the media promoting you, offer to promote the media. Of course, national news and radio programs, huge newspapers, etc. may not need your promotional services, but smaller media outlets do. Let them know that if someone features you on their website, in their blog, or through their podcast, you will send a link to the information to your mailing list.

Once you have established a few contacts in various media outlets, stay friendly with them and let them know when something new is happening with your business.

Popularity: 35% [?]

It seems like almost every online marketer is completely focused on search engine rankings, distributing articles and working their rear ends off for traffic. One thing they forget about is what so many traditional brick-and-mortar businesses already know and practice because it’s very effective.

You can buy all the ads you want for your business and you can experience some great results, but if you’d like some more almost no-cost promotion that helps you build word-of-mouth and great reputation for your online business…you really should be developing your own publicity campaign through press releases.

When a media outlet talks about you, portrays you as an expert or mentions
your business…that is more priceless than any advertising. It’s like an actual endorsement of you and your business. Who wouldn’t want that?

Well, it’s easier to do than you might think.

You may already know that Alice Seba has a complete system that shows you exactly how to write and distribute a press release to get noticed by the media….potentially saving your hundreds or thousands of dollars in advertising costs.

She has just added a new and unique piece of software called Press Release Profits Builder. It allows you to choose from HTML or plain text formatted releases and takes you step-by-step through the whole press release writing process. When you’re done, the software will produce a perfectly formatted release for you.

Here’s a note from Alice about the software:

Now…let me be clear. This isn’t some magical software that allows you to click your mouse a few times and your release will be ready. Anybody who tries to sell you something like that is doing you an injustice. If you want the media’s attention, you’ve
got to be unique and have something they want to share with their readers and viewers. This software helps you put together a release designed to get noticed.

Alice has kindly added the software to her already complete Press Release Profits course at no extra charge, but only until May 8, 2007.

Learn more about the course and software - and start getting results.

Popularity: 32% [?]

I’ve discovered an awesome opportunity to generate media interest in our businesses with the fifth annual “Doing Business In Your Bathrobe Day.”

Send a press release to your local media, with your information, letting them know that you are celebrating this international holiday on February 12, 2007. According to WAHM Talk Radio, one home-based entrepreneur has already received calls from three local media outlets, including a TV station, print publication and online resource, after sending out her press release.

Doing Business in Your Bathrobe Day recognizes the hard work and dedication it takes to be an entrepreneur. It’s a national holiday to call attention to the millions of home business owners who have waved goodbye to the corporate rat race and settled into a better quality of life. We felt it was high time to recognize the efforts and dreams of entrepreneurs. “It’s a national day to support entrepreneurs everywhere who are taking their work and paychecks into their own hands,” says Kristie Tamsevicius.

Ready to start celebrating?

Download your press release from:

http://www.webmomz.com/bizinbathrobe-local.shtml

Enter to win prizes in the Doing Business in Your Bathrobe drawing:

http://www.webmomz.com/bizinbathrobe2007.shtml

Popularity: 20% [?]