Do You Know How To Network?

Welcome to Episode #50!

Networking is such an important part of growing any business. Whether you are looking for suppliers or clients, simply talking about your business needs and asking simple questions most likely will set you on a path to finding the people you need to be a success.

My guest this week is Gwen Austin from RC Art Toys. She is the creator of the award winning Color Bug toy and was also featured on Oprah’s Next Big Idea show last year.

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Where Do You Find Your Target Market

A member of a forum I frequent ask how to go about finding her target market online.

She received some advice from people telling her that the forum in which she posted was a great place. Other posters suggested that she network with her potential customers at other forums and on some specific networking sites.

I think that this advice is generally good — but doesn’t give her the specifics she needs.

In order to find your target market, there are some things you need to know.

1. Who is your target market? And don’t just tell me that they’re moms, or parents or women. You need to be specific. Your target market is plus-size women who wear their babies. Or environmentally conscious parents who want all-natural and organic products for their baby.

2. What products is your market specifically interested in? If you’re trying to sell cloth diapers to parents of tweens, you’re probably not going to get anywhere fast. Find out what products your target market is interested in.

Forums are a great place to go to find your target market and get to know them a little bit. Informational sites and blogs that cater to your target market are other great places to do some preliminary research.

If you’d like help in figuring out where to find your target market, join the Product Seller’s Club. We’re more than happy to help answer your questions and point you in the right direction.