Don’t I Need A Publicist to Get Any Worthwhile Publicity?

Michelle’s Note: This article is written by Alice Seba, my friend who knows everything there is to know about leveraging press releases.

Starting a press release or publicity campaign can seem overwhelming. How are you going to get yourself into a national magazine or how will you finally get Oprah’s attention?

Well honestly, it’s not necessary to work that hard in order to get beneficial publicity for your business . So, the short answer is – No, you don’t need a publicist to generate worthwhile publicity for your business.

Personally, I’m not into being famous, but instead I choose to generate lots of low-key publicity that helps build my business. I am asked for interviews, quoted in articles, etc. and those things bring in new subscribers and customers steadily, but I’m certainly not famous. Nor do I have any desire to be.

If you position yourself as an expert in your market, you can receive plenty of worthwhile publicity. Becoming an expert isn’t always from sending out press releases either, but also from having plenty of quality content out there, being visible in search engines and networking with others who will refer media to you.

Also, keep in mind that fame comes at a price. Talk to just about any book author that knocks herself out on a publicity tour. Ask her what a difference it made in book sales. It’s a huge investment of time and expense and doesn’t always give back a great return.

The low-key approach works well and you won’t burn yourself out!

Michelle’s Recommendation: Start generating plenty of exposure for your business with minimal expense and time investment. Join my friend Alice Seba, a former professional press release writer as a Press Release Profits student. Click here to get started instantly.