Is There Any Advantage To Use A Weblog Over Posting Articles On My Site?

One of my clients, Meredith of Llamajama, asked if there is any advantage to using a weblog over posting articles on her site.

My short answer: Yes!

The purpose of posting articles on your site is to increase your “virtual real estate” (VRE) which means you add more pages and information to your site, for the search engines spiders to eat, which means you’ll have more links in the search engine results when potential customers search for information.

While this method is effective in building your ranking in the search engines and providing information to your clients, it doesn’t allow you to build relationships with your customers the way that a weblog will.

Building relationships with your customers is an important method of “pre-selling” them. For example, if your potential customers know that they can go to your site for up-to-date information on using cloth diapers and the cloth diaper industry in general, who do you think will first in their minds for purchasing cloth diapers? You!

Of course, blogging is a bit more complicated than just setting up a weblog and posting. You have to decide on a specific topic, figure out what software you will use, and generate traffic to your site. And, of course, encourage people to participate.

I just downloaded a product called Blogging Starter Pack, created by my friend Lynette Chandler. This product contains all the answers to those questions, and more:

• How do I start?
• How do I setup a blog under my domain name?
• Is it worth it to pay for a hosted blog?
• Is it possible to make my blog look like my website?
• How do I use my blog to promote my products?

You can learn more about the Blogging Starter Pack at her site, or you can take her free email course, Unleash The Selling Power of Your Blog.

You can also read Lynette’s blog.

Are you blogging? Has blogging helped increase your product sales?

Need Affordable Content For Your WAHM Website?

As I’m sure you know, well-written content that meets the needs of your site visitors is the key to increasing your website traffic. If you’re trying to write all of your own content, you’re going to end up chained to your computer. Not exactly the reason you wanted to stay at home with your kids, huh?

You may think that the only way to increase your VRE (internet marketing speak for “virtual real estate”) without a negative impact on your family is to hire writers to create much of your content. If you’re like me, you’ve been told to go to Guru.com or Elance.com and hire someone who is “affordable.” You may have even done this — only to come back with content that isn’t well written or very informative. Perhaps you found someone who does an excellent job of writing — but charges $20 to $40 per hour. Ouch!

So what do you do?

This is where All Mom Content comes into play. All Mom Content is run by my colleagues and mentors Alice Seba and Mila Sidman, both of whom are work at home moms. They saw a need for affordable PLR content, geared towards mom’s searching for information on the Internet.

Here are a few key features of All Mom Content:

• All Mom Content articles are written by people with a command of the English language.
• All articles are mom-approved and come from the perspective of the intended target market.
• Membership is limited in number.
• 30 articles, 10 product reviews and 10 recipes each month.
• 30-day, no questions asked, money-back guarantee

Sound like what you’re looking for?

Update: My friend Melissa Ingold and I have put together a new PLR resource just for product sellers: ProductSellersContent.com. Check it out!