Applet

A small program or application, which is usually written in Java, and runs on a Web browser. An applet powers some of the fancier features of Internet pages, such as animation. They download quickly and are used both online and offline.

I do not recommend that you use fancy applets, flash, etc. on your product selling website. Many people turn applets off, or do not run java on their computers. Your goal for your website is to encourage as many people as possible to buy your products, not marvel over your fancy gadgets.

7 Tips To Moving Your Website To A New Host — Without Losing Your Product Data

Welcome To Episode #5!

Chances are, if you’ve been online for any length of time selling physical products from a website, you’ve had to move that site at least once. If you were lucky, you had a great host who helped you move everything to the new server with no problems. If you weren’t so lucky, you may have experienced excessive downtime, or even the loss of data. Yikes!

I’ve heard my share of stories about nightmarish website moves, and even experienced a few of my own. So, I put together a special report, which you can access at Watersweb Hosting, that you visual learners can download and print out. And if you’re an auditory learner, you can listen to our podcast, and I’ll tell you the seven steps to prevent data loss during a server move.

Enjoy!

–Michelle Waters, The Physical Product Seller’s Coach
-Host your website with an affordable WAHM hosting company

Adwords

Google’s advertising product and main source of revenue. Adwords offers pay-per-click advertising for text and banner ads. When advertisers use Adwords to promote their product or service, their ads appear on any related website that is using Adsense.

Adwords advertisements are short, and consist of a title and two content lines. Advertisers pick keywords that relate to that their ad, and then bid on these keywords. They pay each time someone clicks on their ad. The advertisement will take the clicker to the merchant’s website.

Keywords cost more when they are more popular. If a lot of people are bidding on the word “internet marketing” the cost per click will be much higher. Depending on the keyword, a click may cost anywhere from $0.10 to several dollars.

Mastering the use of Google Adwords and effective pay-per-click campaign management is one of the keys to success in online business.

Deciding What Product You Want To Sell

Welcome to Episode #3!

Are you wanting to sell physical products online from your home — but you have no idea what to sell? Today’s show covers the steps you should take to decide what product or products you want to sell, based on your target market and your passions.

So, set aside 20 minutes or so listen to our podcast. If you have any thoughts you’d like to share, you’re welcome to post comments on our website.

Thank you!

–Michelle Waters, The Physical Product Seller’s Coach
Learn how to write sales generating product descriptions

How Many Users Are On This Site Right Now?

A friend of mine just told me about this javascript that you can paste into the HTML code of your site, to show how many users are online at any given time:

Quick User Online

This script is very simple to install.

If you’re site is powered by the Shop Kit Plus, you’ll just need to plug the code into your HTML template, wherever you want to the information to appear. I recommend the navigation bar or footer.

If you have a website built in Frontpage, dreamweaver or another HTML Editor, just add this script wherever you want it. You’ll probably want to add it to a header or footer section that will appear on every page of your site.

If you created each page of your site individually, you’ll need to include this code on each page.

Let me know how it works for you!

5 Common Mistakes People Make When Photographing Their Products

We’ve all seen these mistakes on other people’s websites — and sometimes on our own:

1. Using flash pointed directly at items. Flash tends to create harsh shadows behind the object (Known as flash monsters!) and washed out colors. Flash should be bounced off the ceiling, if used at all.
2. Photographing products spread out on a dirty-looking carpet or patterned bedspread. Your images look like you didn’t put much thought into them — and your customers will see that. Make sure your backgrounds don’t distract from your products.
3. Ill-fitting clothing or baby slings don’t showcase your product in a good light. Make sure your product fits the model, or that the model fits the product.
4. Photographing products worn or held by someone who looks like she is in a bad mood. I still remember a website in which a woman modeled the T-shirts she had designed. In every photograph, she had the exact same scowl on her fact. Come on — Smile!
5. Leaving a jagged edge when cutting the background out of a product image. Cutting an unpleasant background out of an image is a great idea. But leaving that jagged edge (even if you try to cover it up with a shadow), makes the image look very unprofessional. Potential customers will be turned away by unprofessional photos that make it look like you don’t care enough about your business to get a professional editing job done on your product displays.

Learn techniques for increasing your sales with great product photography! Head over to www.PresentingYourProducts.com…

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