Teaching Tuesday: How To Drive Traffic To Your Site

Gregory submitted a question to our survey:

What is the best way to get people to my site?

This is a pretty broad question. So I took a look at his website to see if I could tell what marketing methods he was already using. And that’s when I discovered several problems, that I actually just talked about a few weeks ago at Winning Sisters.

I would like to recommend SEO (Search Engine Optimization), which is the most cost effective method of of driving people to your website who actually want what you are selling. Do-it-yourself SEO is free, and if done properly, will grow your business by leaps and bounds.

When done right, SEO enables your site to rank within the top 10 search engine results for the terms people type into the search engines when they are looking for your products.

Of course, the key is “done right.” For this reason, I believe it’s wise to invest in learning the proper methods of SEO. And I recommend SEO Power Up as the place to go to receive that training. It’s very affordable at $10 a month for 12 months.

What I noticed on Gregory’s site is the use of frames, session IDs and javascript navigation. Each of these website elements alone will prevent the search engines from properly indexing your site. This means that when the search engine visits your site, it can’t access your information, so it can’t store your web page content. This means that when people search for terms that are related to your products, your website will not appear in the listing.

My solution: What Gregory needs to do is find a shopping cart, like the Shop Kit Plus, that does not use frames, session IDs or javascript navigation.

Once he has removed those elements from his website, he needs to invest in SEO training, such as SEO Power Up, and learn how to properly optimize his site. Once he has done that, he can look into other marketing methods, such as press releases, article marketing, email marketing, etc.