Using Radio Advertising to Increase Your Visibility

Welcome to Episode 14!

As a product seller with a small, home-based business, have you ever considered advertising on the radio or have you always thought it would be too expensive for your budget?

My guest this week is Patrysha Korchinski from EasyResultsWithRadio.com and she dispels the myth that radio advertising is only for the rich or large corporations. Patrysha explains that radio advertising is not the best format for every product seller but if you decide to use radio ads, frequent ads will increase people’s awareness of your business and eventually the listeners will seek you out to purchase your product.

Discover how your local hometown radio station can offer you a wealth of free demographic information and how podcast advertising can benefit businesses with a very small, distinct niche.

 

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