What Makes Your Business Unique?

Welcome to Episode #48!

One of the most important questions to ask yourself when starting your business is, “What makes MY business different from my competitors?” Or what is my Unique Selling Point (USP)?

My guest this week discovered a need for colorful and whimsical baby clothing when she gave birth to her daughters. Sick of pink and purple clothing, Marianne Mullen created Polka Dot Patch Baby Boutique to supply new moms with non-traditional clothing. In just three short years her store has grown to the point of hiring employees.

Listen in as Marianne tells me about starting her business, writing a business operations manual, some of the struggles of running a business by yourself, and how her own USP has helped bring her success in the saturated baby clothing market.

September is only a few days away so don’t forget to register for Product Sellers Seminar! For three days you can hear business experts share their advice for becoming successful product sellers at this free online event. Mark your calendars for September 17-19th and register to get speaker notifications.

See you there!